Digital transformation has become an essential process for every organization. Studies show that the market for digital transformation solution is growing at a CAGR of 24.1%, towards a potential value of $3,144.9 billion by 2030.
For today’s companies, digital transformation isn’t just a way to stay competitive in an evolving market. It’s a crucial strategic process, allowing organizations to improve employee and customer experiences, reduce operational costs, and enable agility.
Increasingly, in a world where hybrid work is becoming more common, and employees are dispersed around the world, unified communications is emerging as an essential part of the digital transformation process. Here’s why the adoption of UC and the success of a digital transformation strategy are so closely connected in 2024.
Tim Brannock, VP, Sales CX, New Era Technology says:
“Today’s UC platforms are built to deliver the services customers and employees demand… ubiquitous access, asynchronous messaging and integration into workplace applications.”
UC and Digital Transformation: A Symbiotic Relationship
Success in any industry relies on effective communication. Team members need to be able to connect and collaborate consistently to drive growth. Failure to implement effective communication strategies results in poor employee adoption, limited stakeholder investment, and limited change management.
In other words, without the right communication tools, you’re more likely to join the 70% of companies whose digital transformation efforts fail.
Alternatively, embracing UC at the heart of your digital transformation strategy ensures you can:
1. Adapt to Evolving Working Styles
Remote and hybrid work strategies are still common in the modern world, as companies look for ways to improve employee engagement, reduce burnout, and minimize operational costs. Unfortunately, traditional communication solutions struggle to offer consistent experiences to all employees.
With the right Unified Communications platform, companies keep teams aligned wherever they are, empowering staff to communicate consistently through a range of platforms. UC solutions support hybrid and remote workers, giving them access to the same resources for knowledge sharing as in-office teams. Plus, they enable effective meetings through video conferencing.
Companies can even leverage UC to improve the connections between field-based employees and mobile workers, ensuring everyone can stay productive, regardless of their location.
2. Enhance Employee Experiences
Exceptional employee experiences are crucial to a strong digital transformation strategy. Focusing on user experience is how you ensure employees feel comfortable adopting new technologies and working styles, driving effective change management.
Unified Communications helps companies manage and implement effective transformations in team structure, workflows, and company culture, enhancing employee experience. They assist with strengthening connections between staff members, boosting collaboration, and reducing turnover.
Additionally, with UC, organizations can bring team members and stakeholders together in a single platform, where they can collaboratively learn, and share insights that allow for process improvements over time. Teams can share skills and resources, bypassing common digital transformation issues. Remember, 44% of companies say lack of skills and digital literacy is a barrier to transformation.
3. Improve Customer Experiences
Over 40% of companies say one of the top priorities of their digital transformation efforts is to improve customer experiences. Embracing Unified Communications platforms helps companies to achieve their “CX” goals in a variety of ways.
First it helps to align staff members, enabling teams to collaborate and share insights that improve customer satisfaction and retention rates. Secondly, a user-friendly UC platform empowers team members to accomplish more with a comprehensive platform that streamlines everything from knowledge sharing to customer outreach.
With the right UC solutions, employees are more productive, efficient, and informed, leading the way to stronger customer experiences. Innovative partners can even help companies align their UC platforms with contact center tools, creating a central hub for communications.
4. Enhance Insights for Compliance and Innovation
One major concern for any business implementing new technologies and digital transformation initiatives, is preserving security and compliance. Cyber threats are growing increasingly sophisticated in the modern world, and regulators are charging hefty fines to companies that fail to protect and secure their data.
Modern UC platforms can help companies remain compliant as they innovate, providing a central environment for monitoring, and collecting crucial communication data. These tools can capture valuable data and analytics on communication patterns and user behavior, helping businesses to identify potential risks and compliance gaps. They can also offer comprehensive identity access control tools and encryption features, to enhance security.
The information gathered by your UC platforms can also give you valuable insights into your workforce, and the ways teams collaborate. This can help you make intelligent decisions about how to grow and optimize your workplace in the future.
5. Enable Cost-Effective Scalability
As companies grow, their communication needs grow with them. Unified Communication tools empower organizations to quickly add new users and features to their communication toolkit, while keeping operational costs low. Since there’s no need for separate subscriptions, or multiple maintenance teams, you can reduce your operating costs while enabling innovation.
Leading Unified Communications partners can even assist companies with everything from monitoring device usage, to determine opportunities to reduce costs, to implementing new technologies like artificial intelligence.
Unified Communications platforms give companies the flexible and scalable environment they need to adapt quickly to changing market dynamics, and constantly optimize their digital transformation process. Since digital transformation is a constant process, having this level of freedom helps companies to future-proof their strategies for long-term growth.
Becoming Future Proof with UC and Digital Transformation
Digital transformation is a complex concept, requiring organizations to invest significant time and effort into implementing changes to processes, team structures, and technology. By embracing Unified Communications as the heart of a digital transformation journey, businesses can boost their chances of a successful “growth” initiative.
UC helps to unify teams, enable new working styles, ensure scalability, and boost compliance, while keeping the costs of digital transformation low. For any company investing in a strategic approach to digital transformation, Unified Communications adoption is a crucial first step.
Tim Brannock says:
“We are developing solutions that remove customer friction. Designing UC and Contact Center integrations with AI-enabled CRM and ERP applications is our value. You can’t have full context of customer interactions without it.”
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