With MAXHUB and UK distributor Dynamic Tech attending London Tech Week as partners for the first time, it’s the perfect opportunity to discuss their collaboration, strategic vision, and product news.

I grabbed MAXHUB’s Head of Europe, Kevin Wang and Dynamic Tech’s Managing Director, Yu Ning, for a chat to hear about the significance of attending the event together, their take on collaboration solutions, and the latest company updates.

Wang testifies that the joint participation in LTW is particularly exciting for MAXHUB, as it officially marks its expansion from pure Pro-AV to comprehensive IT technology scenarios.

“Our business has been continuously expanding, especially since the onset of our partnership with Microsoft in early 2023, he shares.

“This is a great opportunity to showcase MAXHUB’s comprehensive solutions, from professional displays to intelligent collaboration.”

For Dynamic Tech, this is the very first time attending LTW, also marking an important business milestone – the group’s expansion from the security industry (Dynamic CCTV) to the Pro-AV and IT sector.

“Attending LTW is a significant moment for us, demonstrating that we’re also a technology solution company that brings the best vendors from around the world into the UK,” Ning says.

Entering the Meeting Solution Industry: A Natural Strategic Move

First, let’s discuss the philosophy behind MAXHUB’s emphasis on the meeting solutions space, which was heavily impacted by the pandemic.

“As we know, the pandemic had significantly shifted people’s work habits, with workspaces becoming more diverse and hybrid work becoming prominent,” Wang notes.

“Most companies pay increased attention to strengthening collaboration and improving communication, and we decided to expand our product portfolio accordingly.”

This effectively means that MAXHUB’s product offerings have expanded from professional displays to intelligent collaboration solutions, currently including six different product lines. At this stage, the company chose to focus on three of them as part of their penetration strategy to the EU and UK markets.

“Our initial focus products are the V6 ViewPro Series Interactive Flat Panel, the CMA Series Commercial Display, and our XT10-VB Kit for Microsoft Teams Rooms,” Kevin Wang shares.

In fact, MAXHUB is using their presence at London Tech Week to launch their latest generation of IFPD and their new MS Teams Rooms kit, the XCore Kit Pro.

“Our goal is to provide customers and end users with solutions that truly meet the diversity and complexity of modern communication needs.”

MAXHUB and Dynamic Tech: Globalized Localization

Now, let’s talk strategy. What is the vision behind the collaboration between MAXHUB and Dynamic Tech?

The formal partnership between the two companies began in July 2023, marking significant business progress for MAXHUB’s presence in the UK market.

“As a leading global brand in the professional display industry, our business strategy has always been focused not only on globalization, but also on localization,” Wang stresses.

“This is why we prefer to work with a local player like Dynamic Tech, having deep roots in the UK market and years of industry experience and networking.”

From the very beginning, MAXHUB and Dynamic Tech have been aligned in terms of the operational objective: Making MAXBHUB the number one brand in professional meeting solutions over the next five years. And yes, they are aware of how ambitious this may sound.

“Since 2017, when MAXHUB was founded, we have been dominating the Asia Pacific market as a premium brand in multiple countries like Japan, China, and Korea,” Wang explains.

“With Dynamic Tech, we truly believe that we can deliver to UK customers the exact same experience and product quality in the collaboration industry.”

On Dynamic Tech’s end, they recognized MAXHUB as a leading global brand in their field and knew how to seize a good business opportunity when they saw it.

“MAXHUB is offering premium-level solutions and has been showing rapid growth in the Asian market since they were established,” Ning explains.

“I see immense potential for their brand to fit into the EU and UK markets, and for us, it’s an opportunity to expand and diversify our customer base.”

Meeting MAXHUB in Person: London Tech Week and Beyond

Here is where you can you meet MAXHUB and Dynamic Tech and try out the newest versions of the products:

  • Right now, at London Tech Week – Booth 244, MAXHUB is debuting their latest flagship products globally for the first time, and everyone’s invited.
  • MAXHUB’s brand-new London showroom, established jointly with Dynamic Tech, at Studio G8-G10, Plaza 535, 535 King’s Rd, London SW10 0SZ; or their Middlesbrough showroom at 9B Bowes Rd, Riverside Park Industrial Estate, Middlesbrough TS2 1LU. Click here to book a visit.
  • MAXHUB will be embarking on a roadshow across Europe in Q4 to launch and demonstrate their latest products. Visits in France, Germany, and other countries are in store. Stay tuned!

For more information about MAXHUB’s meeting solutions, visit their website.



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