In an era of digital transformation, businesses are reimagining their communication strategies, particularly focusing on cloud-based collaboration. However, navigating regulatory nuances and ensuring data security remain critical challenges. This article delves into the intricacies of cloud communication in India, highlighting its benefits, obstacles, and the regulatory landscape.
According to EY, 78% of Indian organisations are implementing cloud strategies to modernise their technology stack and enhance business applications with intelligence. Early adopters of cloud services are using these technologies to build next-generation digital platforms. Simultaneously, India is emerging as a hub for cloud-first companies, with major cloud regions established in Mumbai, Chennai, Hyderabad and Pune. Indian global capability centres have become pivotal cloud engineering hubs for multinational corporations.
Analyst firm IDC forecasts that the overall Indian public cloud services market will reach US$17.8 billion by 2027, growing at a CAGR of 23.4% for 2022-27. Gartner anticipates that spending on software and IT services in India will see the highest annual growth rates in 2024, with software spending expected to increase by 18.5% and IT services projected to grow 14.6%.
With meetings and collaboration sessions frequently involving participants from various locations, cloud communication platforms have become indispensable business tools. These platforms offer global calling capabilities, enabling seamless collaboration regardless of geographical boundaries, a stark contrast to restrictive international calling regulations prevalent in many markets. However, numerous markets have cloud-related and data protection regulations in place.
To protect user data, regulation often requires servers to be located within the country. In regulated markets like India, enterprises must comply with the Digital Personal Data Protection Act 2023, which mandates data sovereignty by requiring cloud servers to be located within the country. While global cloud platforms cannot ensure full compliance independently, they can partner with local providers to offer private cloud-based communication services that adhere to these regulations.
How Tata Communication’s GlobalRapide supports compliant cloud communications in India
Tata Communications has made significant advancements in compliant cloud communications over the past few years. With a robust track record for deploying regulatory-approved services in emerging growth markets, particularly in India, the company has established itself as a leader in this domain. In 2024, Tata Communications introduced two major India-related offerings in the collaboration space in India.
As a Microsoft partner
As a pioneer in the field, Tata Communications has introduced GlobalRapide Operator Connect solutions for Microsoft Teams in India, providing unparalleled reach and reliability as the leading partner and sole global player in this domain.
The company’s expertise encompasses India’s intricate telecom regulations and security compliance requirements. Tata Communications offers specialised SKU that allows hassle-free migration of India PSTN into the cloud. Additionally, its access license for Operator Connect India enables enterprises to experience a streamlined cloud collaboration journey by integrating cloud based PSTN networks with Microsoft telephony solutions.
Tata Communications GlobalRapide offers the most comprehensive Microsoft Teams solution in the market. The company is uniquely positioned to deliver a fully managed, end-to-end Microsoft Teams solution, leveraging a global Microsoft partnership and Tier 1 infrastructure.
As a Cisco Webex Partner
Tata Communications and Cisco have jointly introduced Webex Calling in India under the name ‘Webex Calling by Tata Communications’. This pioneering service integrates Cisco’s Webex Calling with Tata Communications’ Cloud Voice services from the GlobalRapide platform. Webex Calling is renowned globally as a business phone system operating on a robust cloud platform accessible to over 14 million users worldwide. It offers enterprises advanced features, flexible deployment choices and centralised management capabilities.
The integration of Webex Calling with Tata Communications’ Cloud Voice extends enhanced connectivity and collaboration capabilities to businesses in India, using Tata Communications’ local regulatory expertise and expansive reach. This collaboration allows enterprises to expand their communication infrastructure without upfront investments in server hardware. Users gain access to Webex tools and AI-driven functionalities like audio intelligence across a wide array of devices, empowering businesses in India to foster rapid growth.
Overall, Webex Calling by Tata Communications represents a significant advancement in unified communications solutions, tailored to meet the evolving needs of enterprises seeking scalable and efficient communication solutions in the Indian market.
“We have been enhancing employee experiences for our global clients through Tata Communications GlobalRapide end-to-end managed services for Microsoft and Cisco offerings,” says Vivek Kar, Head of Collaboration and Cloud Voice, Tata Communications. “Our dedicated capability hosted in India foster accelerated innovation. Our deep expertise in navigating complex regulatory environments, coupled with our comprehensive managed service capabilities, delivers significant benefits to Indian enterprises and global multinational corporations operating in this region.”
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